Camp by Walmart is an experience designed for the Internet.

The free virtual camp, where celebrities are the counselors, is powered by the interactive video platform Eko. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.

We created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with Steelhead's motion studio (Deutsch's production company) as well as a robust styleguide, the landing page and the app experience within Walmart's existing app. 

Agency: Deutsch LA

CCO: Pete Favat
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux, Talin Baharian
Associate Design Director: Joo Woo
UX Director: Elizabeth Cordingley
Motion Director: Andrea Senise
Visual: Taryn Oshiro-Washi, Karen Pham, Jeremy Gozzip, Erin Burrell
XD: Angie Kang